Posts tagged Morrie’s Luxury Auto
We’re open for business at 7300 Wayzata Blvd!
Aug 5th
We’re proud to announce that we recently transitioned from our showroom in Minnetonka to our brand new, state of the art facility at 7300 Wayzata Blvd in Golden Valley. We now have separate show floors for Maserati, Bentley, and Aston Martin, and the dealership features on of the largest elevators in the Midwest! Stop by during business hours (Monday through Thursday: 8:00AM to 9:00PM, Friday and Saturday: 8:00AM to 6:00PM) and check out the new space.
UPDATE: New Morrie’s Luxury Autos building progress
Jul 16th
With the new Morrie’s Luxury Auto location opening in just 11 short days (July 27th), we’re excited to share some photos of the progress being made!
New signage is up for Maserati and hopefully Bentley and Aston Martin logos will grace the building soon as well.
We can’t wait for customers to start using our new service drive.
The show floor is coming along nicely as well. Being two stories tall, the new Morrie’s Luxury Autos facility features one of the largest elevators in the midwest.
This is part of the Maserati lounge area where customers can find various Maserati accessories.
And this is the Bentley side of the show floor. The various displays are used to immerse customers in luxury, showcase vehicles, and allow customers to configure their own Bentley while looking at every available color, leather, wood, and stitching sample.
We hope to see you in our new store soon!
Artful Living Magazine’s Kentucky Derby Party presented Morrie’s Luxury Auto
Apr 9th
Join Artful Living Magazine for their first annual Kentucky Derby Party, presented by Morrie’s Luxury Auto. Sip on traditional cocktails, savor Southern fare, and enjoy great company while watching the live races. We’ll be there with a selection of Aston Martins, Bentleys, and Maseratis available for test drives. For tickets click here.
http://www.eventbrite.com/o/artful-living-magazine-8038693698
Aston Martin Unveils DBX Concept Coupe
Mar 3rd
Aston Martin has certainly been busy making headlines in recent weeks with the unveiling of new models such as the Vantage GT3 and the ultra-exclusive Vulcan, but apparently they had one more trick up their sleeve. Meet the first of its kind, all-electric, all-wheel-drive, Aston Martin DBX Concept Coupe. Making its debut at the 85th Annual Geneva International Motor Show yesterday, this is certainly a departure from what we typically associate with Aston Martin. Powered by electric, in-wheel motors, the DBX features drive-by-wire electric steering, carbon ceramic brakes, a KERS energy recovery system, and cameras where one would typically find actual mirrors.
In terms of design, there’s no doubt this is the brain-child of the engineers at Aston Martin. Featuring the signature wide-mouth grille, sleek, yet aggressive, body lines, and taillights similar to those found on Aston’s current line-up of luxury grand tourers one could argue that this is ready to join the current line-up as-is. Though we’d love to see this concept hit the road in all of its raw, concept glory, Aston Martin CEO, Andy Palmer, made it clear that this vehicle is far from production ready: “This is, clearly, not a production-ready sports GT car, but it is a piece of fresh, bold thinking about what Aston Martin GT customers around the world could request of us in the future.”
We’ll be keeping a close eye on the evolution of this beauty and we can only hope to see something street-ready in the near future. For all of the details surrounding the DBX’s debut, read the full press release below.
OFFICIAL PRESS RELEASE:
ASTON MARTIN DBX CONCEPT CHALLENGES CONVENTION
3 March 2015, Gaydon: Aston Martin today challenges the nature of luxury GT travel in the 21st Century with the debut at the 85th Geneva International Motor Show of the innovative DBX Concept.
Created to defy conventional thinking about the luxury GT segment, the DBX Concept widens the appeal of the iconic British luxury brand and reaches out to a more diverse global audience than ever before.
Unveiling the concept, Aston Martin CEO Dr Andy Palmer said: “The DBX Concept is a challenge to the existing status quo in the high luxury GT segment. It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible.
“I asked my team at Aston Martin to expand their thinking beyond conventions, to explore what the future of luxury GT motoring would look like in years ahead, and the DBX Concept you see before you is the result.”
Dr Palmer added: “This is, clearly, not a production-ready sports GT car, but it is a piece of fresh, bold thinking about what Aston Martin GT customers around the world could request of us in the future.
“The DBX Concept is more than a thought starter for us and for our customers, though. We will, in due course, be entering a car into the new DBX space and I am very much looking forward to seeing how this concept is received not only here today, but also by our legion of existing loyal customers and by those potential customers around the world who have, to this point, yet to consider one of our cars.”
Harmonious design
Imagined by Chief Creative Officer Marek Reichman and his team at the brand’s global headquarters in Gaydon, Warwickshire, the all-electric DBX Concept showcases not only cutting edge engineering but also a major evolution of the British brand’s world-renowned and highly-regarded design language.
Clearly signalling an extension to the brand’s existing model lines in the future, the all-wheel drive DBX Concept seamlessly combines traditional Aston Martin beauty with elegant new engineering that gracefully aligns form and function.
Capable of accommodating four adults in comfort, the DBX Concept also majors on day-to-day practicality. It offers generous luggage capacity by virtue of the fact that its rear trunk and forward load bay can both accept passengers’ belongings.
Opulence and cutting edge style go hand-in-hand in the DBX Concept thanks to a unique fusion of high luxury and advanced technology. These characteristics, allied to the ingenious use of unconventional materials and finishes inside and out, are calculated to further broaden the appeal of Aston Martin.
The concept’s exterior bright work emphasises the brand’s approach to the use of authentic materials, and is made up of machined billet aluminium with visible milling lines in a piece of exquisite craftsmanship intended to be seen as the car’s jewellery. The DBX Concept’s unique paint finish – Black Pearl Chromium – has been specially created to mimic the look of a genuine black pearl, and comprises a micro-fine layer of chrome to deliver a level of reflectivity that cannot be obtained through normal paint finishes.
Inside, the deliberate use of non-automotive standard materials generates a uniquely soft, cocooning ambience. The extensive application of velvet-like Nubuck leather contrasts with the concept’s hard, hi-tech equipment. The exposed leather reveals a sandwiched accent layer, more akin to high-end furniture, while the car’s interior bright ware matches that of the exterior with the addition of a gold ‘pin striping’ element on the edging.
Marek Reichman explained: “The exceptional craftsmanship, with detailing more typically seen on luxury consumer goods or fine jewellery, gives the DBX Concept genuinely global appeal.”
Experimental engineering
Embracing the very latest engineering techniques and theories, the DBX Concept needs no engine compartment thanks to its use of electric, inboard-of-wheel, motors powered by lithium sulphur cells.
Drive-by-wire electric steering, toughened glass with an auto-dimming ‘smart glass’ inter-layer, and bespoke driver and passenger head-up displays are further examples of its cutting edge technology.
Active LED exterior lights, carbon ceramic brakes with a kinetic energy recovery system (KERS) and rear view cameras in place of conventional mirrors also underline the mould-breaking nature of this luxury GT concept.
Dr Palmer explained: “A concept car such as this should, in my view, challenge conventional thinking and explore the art of the possible. In the DBX Concept, I believe we have created a new type of luxury car that can not only broaden the appeal of Aston Martin to a whole new generation of customers, but sit with pride alongside the rest of our range.”
Aston Martin Vulcan Revealed
Feb 25th
Aston Martin has announced that it will be bringing its extensive racing heritage to Gentlemen Racers by way of the Vulcan. The Aston Martin Vulcan project was born to give the customer an experience of performance driving like no other. Ownership allows participation in many performance driving events worldwide, unlike programs from competing performance brands. And Aston Martin will work with owners to ensure they can take the Vulcan to the tracks they want to drive and that it will meet the various sound requirements. Once you have committed to ownership, Aston Martin invites you to Gaydon for a unique commissioning experience to select the colors and finish for the car. Additionally, they take measurements for seating, steering wheel grips and custom racing suit and helmet.
Prior to taking delivery, Aston Martin will offer intensive track training for each customer via their Fast Track Training program. Experienced professional racers will offer a chance to refine driving skills and technique through practical and theoretical training events using Aston Martin’s already extensive stable of performance cars like the V12 Vantage S, One-77 and the Vantage GT4 race car to further build the customer experience.
If you haven’t been impressed so far, lets cover the car itself: The Vulcan boasts some amazing features like carbon fiber removable panels surrounding a rigid carbon fiber tub. Power comes from a 7 liter V12 engine producing 800 plus horsepower which is set back behind the front axle line to ensure an excellent weight balance. All of this power is channeled to a six speed sequential gearbox mounted in the rear of the car by way of a magnesium torque tube housing a carbon fiber drive shaft. To tame all this power, the brakes are carbon ceramic racing discs with 6 piston front and 4 piston rear controlled by a driver adjustable Bosch anti-lock braking system. Push rod suspension is mounted to all four corners with 4 way adjustable DSSV dampers.
Safety is also very important to Aston Martin, so they have worked very hard to design the Vulcan with FIA race requirements. This will include Frontal Head Restraint, 6 point racing harness, roll cage, fuel cell and fire extinguisher. All of these safety features allow the Vulcan to run one-make races or other open races.
A Day with the Maserati Ghibli
Aug 4th
My name is Michael Ashby and I am the Service Manager here at Luxury Auto. I have been with the brand since 2010. When I am out and wearing our branded clothes the question I get asked the most is, “It must be cool to drive those cars?” In reality, I spend the majority of my time behind my desk finding solutions to our clients concerns. I have time behind the wheel of everything we service through quality control test drives and the random events I get invited to attend, but I have never used one of our cars the way an actual client would. This changed though when a few dates lined up perfectly. I had planned to attend the Vintage race weekend at Road America to watch our Marketing guru Ben Robertaccio race his Porsche 914-6. At the end of the week Maserati graced us with a Short Term Factory Demo Ghibli and I thought to myself, what a great opportunity to really experience life with a Ghibli.
The car in question was a gorgeous Blu Emozione Q4 with all the boxes ticked. With all our gear loaded up and my two daughters sitting comfortably in the back we headed toward the Wisconsin border to spend the evening by the river. After an overnight stay we awoke at 3:50 a.m. and under the cover of darkness my wife Angie, my Dad, and I eased stealthily out of the neighborhood. Once clear of the sleepy homes the Sport button was pressed, the car barked, and we charged toward daylight and a racetrack that was five hours away.
This was a great way of finding out how the car behaved on a road trip. My wife, Angie, deftly navigated the touch screen display and quickly paired our phones to the car. Road America was entered into the Garmin based navigation system with ease as we settled in for the ride. My Father is a gas mileage machine and sees it as a challenge to beat the manufacturer’s ratings on his personal car so after scrolling through the screen options we reset the mileage calculators to see how this car would fare. I was impressed with how well this car rode along the highway. We took it out of Sport mode for the lion’s share of the freeway slog as it benefits you none at all and it saves around 1500 rpm and a gear or two, the suspension soaked up the expansion joints with aplomb and for all the Sporting premise around the car the steering was well weighted and did not follow every groove on the road.
After a few hours we left the freeway and headed across Wisconsin and through some small towns, this is where we used Sport mode and employed the used of the aluminum shift paddles. Although the speeds were 25-30 mph, 1st, 2nd, 3rd gears were used to full effect and the exhaust sound of the twin turbo V6 echoing off the surrounding buildings and trees was extraordinary.
Sightlines around the car are fantastic, not really any blind spots which always make navigating unfamiliar towns easier. A quick stop for refreshments allowed Angie to use the cooled center console, complete with two cup holders, to keep the requisite road trip Red Bull cool for later consumption. After brief discussion, she also found the cooling vent inside the glove box and turned that on to keep the fun size M&Ms that I crave from melting. They may not melt in your hand but they don’t do well in a hot car on a hot day….
We arrived at Road America shortly after 9am and after reading the schedule for the day my eyes lit up when I saw there was track touring over the lunch hour. I signed up and paid the pretty ridiculous fee to experience the Ghibli on the track. I must admit that I am not unfamiliar with this track; I hold a pro level race license and currently compete in the Pirelli World Challenge Race Series. We had just raced here a few weeks prior so I was curious to see what it would feel like behind the wheel of a Maserati.
As we eased onto the track, along with four pace cars controlling the speed limit of 55 mph. I was able to give my wife, Angie, and my Dad a proper view of the track from a driver’s perspective. Although the speeds were much lower on the Straights than I would typically experience through some of the corners we were able to properly exploit the correct racing line. We of course selected Sport Manual mode with ESC, electronic stability control, turned off. I was genuinely impressed with how quickly the Maserati performed the manual shifts and the poise it showed through some of the most famous corners in Motorsports; Turn 5, the kink and the Canada Corner. As the session came to a close and the car count dwindled we found a few gaps to push a little faster, Turn 5 was attacked with a little more authority and the run uphill to the Corvette Bridge was done at full throttle and I am sure the roll bar equipped Miata in front did not expect a searing blue Italian Sedan to get through a corner so quickly and the pass was made as we entered turn 6. Angie and my dad were likewise impressed by the Ghibli. I think the noise it emits on downshifts and the burble on upshifts was the big winner, but they also commented on how flat it cornered and they both have laps on Race tracks with other cars as a comparison. We left the track and parked with some of the other participants, many of whom wandered over to discuss the car and comment on how unique it was. We spent the rest of the day watching the fabulous on track action and witnessed Ben set his fastest ever lap in his Porsche during a great race.
As the time came, we left with great memories and another long drive into the late evening. With the dynamically adjustable headlights piercing the night and the other occupants getting sleepy, I was left alone to draw some conclusions from what ultimately was eleven hours behind the wheel and a little over 600 miles. This car has the room to satisfy most families; I constantly got thumbs up and double takes wherever we went which shows that this car is special and rare. Once my phone was paired it worked flawlessly. I never had to select it and always picked it back as soon as we got in the car, something that may not be said of earlier models. The new system only made one mistake on the way to the track and the mistake was only to take two extra turns. We averaged 25.8 mpg for the trip, including 6 laps around the 6 mph over posted limits throughout the freeway stint and only used Sport mode on the track and short periods everywhere else, this was quite impressive considering this is a 410hp Twin turbo V6. The only real issue that I found with the car is now having a wife who wants one. …Not a bad problem to have really.
Escaping the wintry weather at the 12 Hours of Sebring
Mar 17th
2014 marked the 62nd running of the 12 Hours of Sebring, arguably the most grueling automotive endurance race on the planet. The race was the second round of the newly formed Tudor United Sportscar Championship, an amalgamation of the now defunct American Le Mans and the Grand Am endurance series’. The newly formed group brought together two groups in the interest of a unified series with increases competition. In doing so, much was required to make the different classes of cars on par with one another. The task was much easier said than done, but it appears that after round two things are lining up nicely. Unfortunately, other elements of the merger still need some work.
Race day was marked with sunny skies and temperatures in the mid-eighties. Not only was the weather great for racing, it was also a nice change for a winter-weary Minnesotan such as myself. If you’ve never been to Sebring, the first thing you’ll quickly learn that it is expansive, covered in sand, devoid of any elevation and packed with people. If you’re used to the wonderful amenities and facilities at a track like Road America, you’ll be largely disappointed with Sebring. The one thing the track does have is history. Originally an Air Force base, much of the course is made up of decades old concrete runways that really provide a beating for the cars. For this very reason, many teams see the race as the perfect training ground for the 24 Hours of Le Mans. The saying goes, if you can handle 12 Hours at Sebring you will have no problem racing 24 hours at Le Mans.
Since the race falls right in the middle of spring break season, you’ll find two distinct groups of attendees. The first are octane-loving race fans decked out in their favorite teams colors and focused intently on the race. The second group consists of folks there for the party and seemingly unaware that a race is even underway. The latter group assembles compounds using some very ingenious engineering methods all in the interest of having a good time day or night. Many adorn crazy attire such as chicken suits, drive around in the tallest pickup trucks you’ve ever seen and play music that makes the un-muffled cars on the track seem quiet.
As already noted, it’s generally a healthy hike from corner to corner. It seems that every time we decided to move corners we’d arrive at the new corner to find an extensive full course caution period. The race was marked by over five hours of full course cautions. While there was a fair amount of carnage, the cautions periods were often over-embellished, lasting a good 30-minutes past when incidents were cleared. Many attribute this to the new ownerships desire to bunch up the cars and create “exciting” racing. As a longtime race fan, I can tell you these unnecessary cautions only throw off the rhythm of the race and frustrate teams and fans alike.
In the end, though, the race did make for some exciting racing across all four classes. Chip Ganassi racing won the top prototype class with their Ford Ecoboost Powered Riley Daytona Prototype. Core Autosport won the Prototype challenge series with their Chevy powered Oreca FLM09. The Porsche factory team took top honors in the production based GTLM category with their 911 GT3 RSR. Magnus Racing in their Porsche 911 GT America won the final class, GTD. Despite the caution period fiascos, the race was still marked with a lot of close racing and results that came down to the wire.
Ghibli: A fiercely hot wind of Northern Africa
Feb 4th
On the 100th anniversary of the Maserati brothers opening their shop, the Ghibli arrived in Minneapolis. As the exclusive distributor for Maserati in Minnesota, Morrie’s Luxury Auto witnessed record sales during the last month of 2013. Customers are coming en masse to experience what is sure to be the car of the year.
Ghibli: A fiercely hot wind of Northern Africa. While the Ghibli name has been used to define such things as an AMX fighter jet, ultra-light bicycle wheel sets, and even a Japanese animation studio, one thing is evident… the Maserati Ghibli is an exotic sports sedan that truly embodies the fleeting wind and fiery temperament.
Not only is the Ghibli a magnificent example of beautiful Italian design, it has been rated as a top safety pick from the IIHS. The European equivalent, the Euro NCAP, claims that “Maserati’s level of protection would be available to occupants of different sizes and to those sat in different positions.”
With the Ghibli being the first Maserati under $100,000, earning top safety picks, and featuring an elegant design; Maserati is set to take market share from the cookie cutter designs from the usual luxury manufacturers. Please browse these links to read more about recent crash testing.
http://www.euroncap.com/results/maserati/ghibli/539.aspx
http://www.iihs.org/iihs/ratings/vehicle/v/maserati/ghibli
Grand Am and American Le Mans Series at Road America
Aug 12th
This past weekend Road America in Elkhart Lake, Wisconsin, hosted a memorable sports car double header featuring the Grand Am Sports car series on Saturday and the American Le Mans Series on Friday. The double billing brought out America’s top endurance racing teams and record setting crowds to “America’s National Park of Speed.”