Archive for October, 2015
Fascination Motors: A New Reason For Car People To Go To The Mall
Oct 26th
This past Friday and Saturday, Morrie’s Luxury Auto had eight vehicles on display in the East Rotunda at the Mall of America as part of Fascination Motors, a proof of concept to see if having an automotive-centric store would bring in more shoppers. From the huge amount of feedback from mall-goers over the weekend, it seems like having Aston Martins, Maseratis, Lamborghinis, Ferraris, McLarens and more is a nice treat to see in the mall. We also had an awesome time talking to everyone about the cars and sharing in the experience. We’d like to thank everyone that came out to the Mall of America this weekend who stopped by the rotunda to check out the Fascination Motors display and make it a success!
Winter is coming. How are you planning to store your vehicle?
Oct 13th
October is Car Care month and with winter just around the corner, now is the time to start planning out how you’re going to be storing your pride and joy to protect it from the elements. To help, we’ve come up with a helpful checklist of what you can do to make sure your vehicle is ready for hibernation and will be ready to drive once the snow melts next spring.
First, there are a few maintenance items you’ll want to take care of before you store your car. We recommend that you do the following.
- Change the oil – this will keep any debris or sediment in your oil from settling over the winter
- Wash and wax your car – to ensure there aren’t any contaminants on the paint that could leave marks
- Make sure it has a full tank of gas – we would also recommend adding some fuel stabilizer such as STA-BIL
- Increase the tire pressures by 10 PSI – tires naturally lose air pressure over time so over-inflating your tires will prevent flat spotting
There are a few other things you can do to protect your car while it’s in storage.
- Leave a few dryer sheets and dry packs (silica gel) in the car – the dryer sheets will deter bugs and rodents while making your car smell fresh, while the dry packs will absorb any moisture
- Put a handful of steel wool into the exhaust tip – again, this is to keep rodents from climbing into your exhaust system and making a nest
- Park the car with carpet (or a yoga mat) under each of the tires – this will also help resist flat spotting and will avoid the tires making marks on your garage floor over the winter
- Hook up a battery tender to the battery – this will keep the battery from losing its charge over the winter and help ensure the car will be up and running right away in the spring
- Get a car cover – covering your car for the winter will keep dust from settling on the car and will help protect it from the elements, scrapes, scratches, and door dings while it’s in storage
- Don’t start or run the car until spring – firing up the car and not getting all of the components up to operating temperature is worse than just letting it sit
Just like you, we’re not looking forward to taking our fun cars off the road for the winter but by following these steps, you and your car will both be better prepared for next spring!
Morrie’s Luxury Auto Grand Opening
Oct 9th
With much build-up and anticipation, we are excited to announce the grand opening of the new Morrie’s Luxury Auto store at 7300 Wayzata Blvd in Golden Valley. To celebrate the occasion, we welcomed 300 of our clients, friends and neighbors to our new location with food, drinks, music and a ribbon-cutting ceremony. We rolled out the red carpet for our guests and also had representatives from Aston Martin, Bentley, and Maserati to check out our new store.
Highlights from the event included the Hairstream trailer (where we had two hair stylists from Jon Charles Pure Salon on hand), a cigar lounge with hand-rolled cigars, 3 signature cocktails (the “Alfieri”, the “Azure”, and the “Vulcan”), as well as Chris Dyson’s actual Bentley GT3-R race car from the Pirelli World Challenge that we saw win at Road America this summer.
This new location in Golden Valley has been in the works for almost 5 years, and we’re thrilled to have the new Luxury Autos store sitting alongside our Cadillac building. The new building offers 3 distinct show floors to showcase Maserati, Bentley, and Aston Martin and we have the largest elevator in the Midwest to move vehicles up to the 2nd floor.
Our event was a wild success but we couldn’t have done any of this without the support of our customers. Thank all of you who have supported us over the years as we strive to provide the ultimate in luxury experiences in Minneapolis.
Keep an eye on our Instagram for more photos from the event.
