Exclusive Events
2017 Aston Martin DB11 Unveiling
Oct 14th
Last week we were fortunate enough to have the beautiful, all-new Aston Martin DB11 on our show floor for just a brief 24 hours. We invited a handful of our valuable Aston Martin customers to our store for a chance to see the future of the brand up close and personal. A few lucky people even had the opportunity to test drive one of only a handful of DB11s in the country. We can’t wait to start delivering the first DB11s to customers in the coming months.
Morrie’s Luxury Auto Trackday at Brainerd International Raceway
Oct 12th
We pride ourselves on offering great test drives to all of our customers and potential customers. While our usual test drive routes include a mix of city street and highway driving to give people a feel for how a vehicle might behave on a daily basis, exceptional vehicles call for exceptional test drives. And that’s precisely why we booked a day at Brainerd International Raceway: to give our customers and friends a chance to drive their own cars, as well as a hand-picked selection of our latest and vehicles flat-out on a race track. This time, we managed to bring the all-new Aston Martin DB11 up to the track, along with a pair of new Bentley Bentaygas – one to drive on the track, and another for the off-road course we had set up!
Despite chilly weather keeping temperatures in the low-40s, spirits were running high. After a great day of driving and being able to stretch the legs on a wide range of performance cars ranging from McLarens and Maseratis to Porsches and Lamborghinis, we were happy to see everyone leave the track with smiles on their faces. Stay tuned for more information about more track days like this next year and don’t forget to check out our photo gallery below.
A Show of Passion – Wheels of Italy 2016
Sep 20th
Every summer, I look forward to the Wheels of Italy show. It’s usually one of the last big car shows of the season and highlights all sorts of Italian cars, motorcycles, scooters, and bikes, as well as Italian culture in general. I think one the main things that draws me not only to the show, but Italian vehicles in general, is the passion that goes into them. While that passion is usually more obvious in older Italian cars than in newer, more mass-produced machines, it nonetheless serves as a foundation that binds all of these cars, new and old, together.
How to get the most out of your sports car: a Morrie’s Luxury Auto Track Experience
May 20th
When the weather gets nice and we all get the itch to take our sports cars out of the garage, it’s hard to go for a spirited drive and use your favorite cars as they’re intended without putting others in danger or drawing the attention of your friendly neighborhood traffic cop. And therein lies the beauty of the track day. We’re fortunate enough to have a world-class racetrack just two hours away at Brainerd International Raceway and that’s exactly where we headed recently with over 40 cars and their owners to let loose and enjoy pushing our cars safely at speed.
Given the great time everyone had, we’re already planning another session this fall. Stay tuned for more information if you’d like to join us next time!
Aston Martin DB11
Apr 25th
We were fortunate enough to get a peek at the all-new Aston Martin DB11 yesterday. The most powerful and efficient ‘DB’ model in Aston’s history brought some very British weather with it, but the rain wasn’t enough to stop people from getting out and enjoying this fantastic new vehicle.
Say Hello to the new Maserati Levante!
Apr 12th
Last night, we had the pleasure of unveiling the brand new Maserati Levante SUV. This was one of the first public reveals in the country and we were honored to have so many friends and customers there with us to see it. We’re really excited to start selling Maserati’s new twin-turbo V6-powered SUV soon and can’t wait to get behind the wheel too. With either 350 or 430-hp on tap, the Levante should scoot down the road pretty well with the air-suspension and Q4 all-wheel drive system soaking up the bumps and maintaining traction and confidence in all conditions. Pricing will start around $72,000 and we’re taking orders now.
Bentley Bentayga Preview Event at Morrie’s Luxury Auto
Dec 17th
Last night, we had the opportunity to unveil the all-new Bentley Bentayga to a number of our close friends and customers.
The Bentley Bentayga is the first SUV from the British automaker but still maintains all of the company’s luxurious DNA. With 600 HP and 660 ft-lbs of torque, the Bentayga is claimed to be the fastest production SUV in the world, hitting 60 MPH from rest in just 4.0-seconds and surging ahead to a top speed of 187 MPH. Despite having so much power on tap, inside the Bentayga takes SUVs to a whole new class of luxury with huge swathes of leather, wood, and metal throughout. The Bentayga also leads the way with technology, featuring 4G LTE WiFi, a pair of Android OS tablets for backseat passengers, a full-color head-up display, and a night vision mode. Of course, the trick air suspension system helps to make the Bentayga just as good off-road as on.
We can’t wait to start taking delivery early next year!
James Bond: SPECTRE Premiere Event at The Loop and ICON Theatre
Nov 6th
Last night Morrie’s Luxury Auto hosted a movie premiere party for the release of the new James Bond movie “SPECTRE” last night at ShowPlace ICON Theatre at West End with a pre-screening happy hour at The Loop. Continental Diamonds came out to support the event with a range of Omega watches including the special edition Seamaster worn by James Bond in the movie. To mark release of the movie, we features three gorgeous new Aston Martins in front of the theater, including the new 2016 DB9 GT model in special Spectre Silver.
Thanks to everyone who came out to the event last night and we hope you enjoyed the film!
Fascination Motors: A New Reason For Car People To Go To The Mall
Oct 26th
This past Friday and Saturday, Morrie’s Luxury Auto had eight vehicles on display in the East Rotunda at the Mall of America as part of Fascination Motors, a proof of concept to see if having an automotive-centric store would bring in more shoppers. From the huge amount of feedback from mall-goers over the weekend, it seems like having Aston Martins, Maseratis, Lamborghinis, Ferraris, McLarens and more is a nice treat to see in the mall. We also had an awesome time talking to everyone about the cars and sharing in the experience. We’d like to thank everyone that came out to the Mall of America this weekend who stopped by the rotunda to check out the Fascination Motors display and make it a success!
Morrie’s Luxury Auto Grand Opening
Oct 9th
With much build-up and anticipation, we are excited to announce the grand opening of the new Morrie’s Luxury Auto store at 7300 Wayzata Blvd in Golden Valley. To celebrate the occasion, we welcomed 300 of our clients, friends and neighbors to our new location with food, drinks, music and a ribbon-cutting ceremony. We rolled out the red carpet for our guests and also had representatives from Aston Martin, Bentley, and Maserati to check out our new store.
Highlights from the event included the Hairstream trailer (where we had two hair stylists from Jon Charles Pure Salon on hand), a cigar lounge with hand-rolled cigars, 3 signature cocktails (the “Alfieri”, the “Azure”, and the “Vulcan”), as well as Chris Dyson’s actual Bentley GT3-R race car from the Pirelli World Challenge that we saw win at Road America this summer.
This new location in Golden Valley has been in the works for almost 5 years, and we’re thrilled to have the new Luxury Autos store sitting alongside our Cadillac building. The new building offers 3 distinct show floors to showcase Maserati, Bentley, and Aston Martin and we have the largest elevator in the Midwest to move vehicles up to the 2nd floor.
Our event was a wild success but we couldn’t have done any of this without the support of our customers. Thank all of you who have supported us over the years as we strive to provide the ultimate in luxury experiences in Minneapolis.
Keep an eye on our Instagram for more photos from the event.
