Every summer, I look forward to the Wheels of Italy show. It’s usually one of the last big car shows of the season and highlights all sorts of Italian cars, motorcycles, scooters, and bikes, as well as Italian culture in general. I think one the main things that draws me not only to the show, but Italian vehicles in general, is the passion that goes into them. While that passion is usually more obvious in older Italian cars than in newer, more mass-produced machines, it nonetheless serves as a foundation that binds all of these cars, new and old, together.
When the weather gets nice and we all get the itch to take our sports cars out of the garage, it’s hard to go for a spirited drive and use your favorite cars as they’re intended without putting others in danger or drawing the attention of your friendly neighborhood traffic cop. And therein lies the beauty of the track day. We’re fortunate enough to have a world-class racetrack just two hours away at Brainerd International Raceway and that’s exactly where we headed recently with over 40 cars and their owners to let loose and enjoy pushing our cars safely at speed.
Given the great time everyone had, we’re already planning another session this fall. Stay tuned for more information if you’d like to join us next time!
We were fortunate enough to get a peek at the all-new Aston Martin DB11 yesterday. The most powerful and efficient ‘DB’ model in Aston’s history brought some very British weather with it, but the rain wasn’t enough to stop people from getting out and enjoying this fantastic new vehicle.
Last night, we had the pleasure of unveiling the brand new Maserati Levante SUV. This was one of the first public reveals in the country and we were honored to have so many friends and customers there with us to see it. We’re really excited to start selling Maserati’s new twin-turbo V6-powered SUV soon and can’t wait to get behind the wheel too. With either 350 or 430-hp on tap, the Levante should scoot down the road pretty well with the air-suspension and Q4 all-wheel drive system soaking up the bumps and maintaining traction and confidence in all conditions. Pricing will start around $72,000 and we’re taking orders now.
Last night, we had the opportunity to unveil the all-new Bentley Bentayga to a number of our close friends and customers.
The Bentley Bentayga is the first SUV from the British automaker but still maintains all of the company’s luxurious DNA. With 600 HP and 660 ft-lbs of torque, the Bentayga is claimed to be the fastest production SUV in the world, hitting 60 MPH from rest in just 4.0-seconds and surging ahead to a top speed of 187 MPH. Despite having so much power on tap, inside the Bentayga takes SUVs to a whole new class of luxury with huge swathes of leather, wood, and metal throughout. The Bentayga also leads the way with technology, featuring 4G LTE WiFi, a pair of Android OS tablets for backseat passengers, a full-color head-up display, and a night vision mode. Of course, the trick air suspension system helps to make the Bentayga just as good off-road as on.
We can’t wait to start taking delivery early next year!
Last night Morrie’s Luxury Auto hosted a movie premiere party for the release of the new James Bond movie “SPECTRE” last night at ShowPlace ICON Theatre at West End with a pre-screening happy hour at The Loop. Continental Diamonds came out to support the event with a range of Omega watches including the special edition Seamaster worn by James Bond in the movie. To mark release of the movie, we features three gorgeous new Aston Martins in front of the theater, including the new 2016 DB9 GT model in special Spectre Silver.
Thanks to everyone who came out to the event last night and we hope you enjoyed the film!
This past Friday and Saturday, Morrie’s Luxury Auto had eight vehicles on display in the East Rotunda at the Mall of America as part of Fascination Motors, a proof of concept to see if having an automotive-centric store would bring in more shoppers. From the huge amount of feedback from mall-goers over the weekend, it seems like having Aston Martins, Maseratis, Lamborghinis, Ferraris, McLarens and more is a nice treat to see in the mall. We also had an awesome time talking to everyone about the cars and sharing in the experience. We’d like to thank everyone that came out to the Mall of America this weekend who stopped by the rotunda to check out the Fascination Motors display and make it a success!
With much build-up and anticipation, we are excited to announce the grand opening of the new Morrie’s Luxury Auto store at 7300 Wayzata Blvd in Golden Valley. To celebrate the occasion, we welcomed 300 of our clients, friends and neighbors to our new location with food, drinks, music and a ribbon-cutting ceremony. We rolled out the red carpet for our guests and also had representatives from Aston Martin, Bentley, and Maserati to check out our new store.
Highlights from the event included the Hairstream trailer (where we had two hair stylists from Jon Charles Pure Salon on hand), a cigar lounge with hand-rolled cigars, 3 signature cocktails (the “Alfieri”, the “Azure”, and the “Vulcan”), as well as Chris Dyson’s actual Bentley GT3-R race car from the Pirelli World Challenge that we saw win at Road America this summer.
This new location in Golden Valley has been in the works for almost 5 years, and we’re thrilled to have the new Luxury Autos store sitting alongside our Cadillac building. The new building offers 3 distinct show floors to showcase Maserati, Bentley, and Aston Martin and we have the largest elevator in the Midwest to move vehicles up to the 2nd floor.
Our event was a wild success but we couldn’t have done any of this without the support of our customers. Thank all of you who have supported us over the years as we strive to provide the ultimate in luxury experiences in Minneapolis.
Keep an eye on our Instagram for more photos from the event.
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Pictures courtesy of Kevin Finley.
Dyson Racing, Bentley’s factory backed race team in the Pirelli World Challenge series, took to the track at Road America in Plymouth, WI this past weekend with two of their Continental GT3-R race cars. Bentley was also kind enough to extend an offer to some of our clients to join them for the weekend at the track to watch the race. We booked a private plane and luxury lodging and Bentley handled the rest, providing cars for us to drive to and from the track, a catered hospitality suite to watch the race from, as well as integrating us with the crew and drivers in the paddock.
For those that missed out, VIP accommodations for this trip included:
- Private airfare
- 2 nights at The American Club in Kohler, WI
- All food and beverages
- A round of golf on the famous Whistling Straits course, home of the 2015 PGA Championship
- Bentley vehicles, including a Continental GTC Speed, a Flying Spur V8s, a Mulsanne Speed, and a Continental GT3-R
- Complimentary tickets to the Pirelli World Challenge race at Road America
- VIP parking and access to the Bentley hospitality suite
- Private paddock tours and meet and greets with the crew and drivers
Everyone on the trip had a great time and we look forward to planning similar trips alongside Bentley for our customers in the future.