Blog
Aston Martin Vulcan leading the way for the future of oil changes
Nov 10th
Castrol is working hard to reinvent the oil change, which frankly sounds about as easy as reinventing the wheel. After a couple of years of developing what they are calling Nexcel, they have done something special. The Nexcel unit itself holds oil and the filter all in one container and simply fits into a base within the car’s engine bay. Once the recommended oil change interval is reached the Nexcel unit can be changed out in 90 seconds by simply lifting the unit out and replacing it with another one. The unit is sent back to be reconditioned for reuse and can be reconditioned 5 or 6 times before its service life is over.
We first found about this new product from an article on Autoblog.com and it peaked our interest that the Aston Martin Vulcan was going to be the first car to implement Nexcel. While the Vulcan is a track only car, Castrol UK worked closely with Aston Martin to develop Nexcel and test it in the real world, retrofitting Aston Martin’s cars with Nexcel and have been testing in England for the last couple of years. After talking to a representative from Castrol at SEMA we found out that other manufacturers are very interested, one being Ford as they get the street version the GT ready for 2017. There are also a couple of companies with fleets of long service life heavy duty trucks looking to retrofit this technology for their use as it would pay off over the life of the truck as they are in service for hundreds of thousands of miles.
Fascination Motors: A New Reason For Car People To Go To The Mall
Oct 26th
This past Friday and Saturday, Morrie’s Luxury Auto had eight vehicles on display in the East Rotunda at the Mall of America as part of Fascination Motors, a proof of concept to see if having an automotive-centric store would bring in more shoppers. From the huge amount of feedback from mall-goers over the weekend, it seems like having Aston Martins, Maseratis, Lamborghinis, Ferraris, McLarens and more is a nice treat to see in the mall. We also had an awesome time talking to everyone about the cars and sharing in the experience. We’d like to thank everyone that came out to the Mall of America this weekend who stopped by the rotunda to check out the Fascination Motors display and make it a success!
Winter is coming. How are you planning to store your vehicle?
Oct 13th
October is Car Care month and with winter just around the corner, now is the time to start planning out how you’re going to be storing your pride and joy to protect it from the elements. To help, we’ve come up with a helpful checklist of what you can do to make sure your vehicle is ready for hibernation and will be ready to drive once the snow melts next spring.
First, there are a few maintenance items you’ll want to take care of before you store your car. We recommend that you do the following.
- Change the oil – this will keep any debris or sediment in your oil from settling over the winter
- Wash and wax your car – to ensure there aren’t any contaminants on the paint that could leave marks
- Make sure it has a full tank of gas – we would also recommend adding some fuel stabilizer such as STA-BIL
- Increase the tire pressures by 10 PSI – tires naturally lose air pressure over time so over-inflating your tires will prevent flat spotting
There are a few other things you can do to protect your car while it’s in storage.
- Leave a few dryer sheets and dry packs (silica gel) in the car – the dryer sheets will deter bugs and rodents while making your car smell fresh, while the dry packs will absorb any moisture
- Put a handful of steel wool into the exhaust tip – again, this is to keep rodents from climbing into your exhaust system and making a nest
- Park the car with carpet (or a yoga mat) under each of the tires – this will also help resist flat spotting and will avoid the tires making marks on your garage floor over the winter
- Hook up a battery tender to the battery – this will keep the battery from losing its charge over the winter and help ensure the car will be up and running right away in the spring
- Get a car cover – covering your car for the winter will keep dust from settling on the car and will help protect it from the elements, scrapes, scratches, and door dings while it’s in storage
- Don’t start or run the car until spring – firing up the car and not getting all of the components up to operating temperature is worse than just letting it sit
Just like you, we’re not looking forward to taking our fun cars off the road for the winter but by following these steps, you and your car will both be better prepared for next spring!
Morrie’s Luxury Auto Grand Opening
Oct 9th
With much build-up and anticipation, we are excited to announce the grand opening of the new Morrie’s Luxury Auto store at 7300 Wayzata Blvd in Golden Valley. To celebrate the occasion, we welcomed 300 of our clients, friends and neighbors to our new location with food, drinks, music and a ribbon-cutting ceremony. We rolled out the red carpet for our guests and also had representatives from Aston Martin, Bentley, and Maserati to check out our new store.
Highlights from the event included the Hairstream trailer (where we had two hair stylists from Jon Charles Pure Salon on hand), a cigar lounge with hand-rolled cigars, 3 signature cocktails (the “Alfieri”, the “Azure”, and the “Vulcan”), as well as Chris Dyson’s actual Bentley GT3-R race car from the Pirelli World Challenge that we saw win at Road America this summer.
This new location in Golden Valley has been in the works for almost 5 years, and we’re thrilled to have the new Luxury Autos store sitting alongside our Cadillac building. The new building offers 3 distinct show floors to showcase Maserati, Bentley, and Aston Martin and we have the largest elevator in the Midwest to move vehicles up to the 2nd floor.
Our event was a wild success but we couldn’t have done any of this without the support of our customers. Thank all of you who have supported us over the years as we strive to provide the ultimate in luxury experiences in Minneapolis.
Keep an eye on our Instagram for more photos from the event.
We’re open for business at 7300 Wayzata Blvd!
Aug 5th
We’re proud to announce that we recently transitioned from our showroom in Minnetonka to our brand new, state of the art facility at 7300 Wayzata Blvd in Golden Valley. We now have separate show floors for Maserati, Bentley, and Aston Martin, and the dealership features on of the largest elevators in the Midwest! Stop by during business hours (Monday through Thursday: 8:00AM to 9:00PM, Friday and Saturday: 8:00AM to 6:00PM) and check out the new space.
UPDATE: New Morrie’s Luxury Autos building progress
Jul 16th
With the new Morrie’s Luxury Auto location opening in just 11 short days (July 27th), we’re excited to share some photos of the progress being made!
New signage is up for Maserati and hopefully Bentley and Aston Martin logos will grace the building soon as well.
We can’t wait for customers to start using our new service drive.
The show floor is coming along nicely as well. Being two stories tall, the new Morrie’s Luxury Autos facility features one of the largest elevators in the midwest.
This is part of the Maserati lounge area where customers can find various Maserati accessories.
And this is the Bentley side of the show floor. The various displays are used to immerse customers in luxury, showcase vehicles, and allow customers to configure their own Bentley while looking at every available color, leather, wood, and stitching sample.
We hope to see you in our new store soon!
Bentley Trip to Road America for the Pirelli World Challenge
Jun 30th
Dyson Racing, Bentley’s factory backed race team in the Pirelli World Challenge series, took to the track at Road America in Plymouth, WI this past weekend with two of their Continental GT3-R race cars. Bentley was also kind enough to extend an offer to some of our clients to join them for the weekend at the track to watch the race. We booked a private plane and luxury lodging and Bentley handled the rest, providing cars for us to drive to and from the track, a catered hospitality suite to watch the race from, as well as integrating us with the crew and drivers in the paddock.
For those that missed out, VIP accommodations for this trip included:
- Private airfare
- 2 nights at The American Club in Kohler, WI
- All food and beverages
- A round of golf on the famous Whistling Straits course, home of the 2015 PGA Championship
- Bentley vehicles, including a Continental GTC Speed, a Flying Spur V8s, a Mulsanne Speed, and a Continental GT3-R
- Complimentary tickets to the Pirelli World Challenge race at Road America
- VIP parking and access to the Bentley hospitality suite
- Private paddock tours and meet and greets with the crew and drivers
Everyone on the trip had a great time and we look forward to planning similar trips alongside Bentley for our customers in the future.
Artful Living Magazine’s Kentucky Derby Party presented Morrie’s Luxury Auto
Apr 9th
Join Artful Living Magazine for their first annual Kentucky Derby Party, presented by Morrie’s Luxury Auto. Sip on traditional cocktails, savor Southern fare, and enjoy great company while watching the live races. We’ll be there with a selection of Aston Martins, Bentleys, and Maseratis available for test drives. For tickets click here.
http://www.eventbrite.com/o/artful-living-magazine-8038693698
Bentley EXP 10 Speed 6 Concept is a smaller, sportier Bentley
Mar 3rd
After teasing the Bentayga SUV for so long, many speculated that Bentley would finally reveal the production model in Geneva this week. Instead, they surprised everyone with a new concept car: the 2-seater EXP 10 Speed 6. While the name is a little long-winded, its sleek styling and elegant detailing are stunning. While Bentley has not yet confirmed any details regarding production, cost, or specs, speculation indicates this will be targeted at the Ferrari F12 and Aston Martin Vanquish.