Archive for May, 2013

Miracles of Mitch Race Car Day at the Children’s Hospital

If you’ve been actively reading our blog, you already know that Morrie’s Minnetonka Mazda and Twin Cities Luxury Auto have been working together to help build a Mazda2 B-Spec Racecar for one of our loyal clients, John McCarthy.

The Mazda2 racecar build is complete and TCLA Service Manager, Michael Ashby has been working closely with McCarthy and the Miracles of Mitch Foundation to raise money for children in need. Ashby and McCarthy became aware of the Miracles of Mitch Foundation when they participated in an event sponsored by our Mazda and TCLA stores. The event allowed us, as well as our customers to donate a bike to the Miracles of Mitch Foundation for each car that was sold in April. McCarthy and Ashby felt inspired to continue a partnership with the Miracles of Mitch Foundation. To them, the foundation carries a message that everyone needs to hear and they decided to embrace the idea of helping the foundation to raise funds.


McCarthy, Ashby and other members of the Morrie’s Automotive Group and Twin Cities Luxury Auto recently brought the Mazda2 Racecar to the people who would likely appreciate it the most, the children of the Miracles of Mitch Foundation. During a recent event, children were able to trace their handprints and sign a decal in the color of their choosing before if was transferred onto the racecar. The kids loved the idea that their handprints would be with the drivers on the car during the race competitions it will be competing in.

We all had a great time meeting the children, we gave out coloring sheets and a model car for them to play with and they selected the spot on the Mazda2 where they wanted their handprints to go. The next event will be held at the University of Minnesota Amplatz Hospital where we hope to get more handprints to fill the other half of the car.

The idea for the signing came from Michael Ashby, who is a father of two. He believes that parents will appreciate the Miracles of Mitch Foundation’s message for many reasons. We here at Morrie’s and TCLA believe that helping children with illness is a benefit for many, but it also gives parents an opportunity to teach their children about Mitch’s message and his desire to help others and give back.

At the end of the year the Mazda2 is prepared to compete in the 25 hours of Thunderhill Endurance Race and we hope to get sponsorships for each hour we compete, with all the proceeds going to the Miracles of Mitch Foundation. The car is also prepared to compete in the Pirelli World Challenge, which has venues across the United States and the Regional and National Sports Car Club of America. You will be seeing the Mazda2 much closer to home in Brainerd Minnesota over Memorial Day as well. We are very excited to see the Mazda2 compete at some of America’s most celebrated and historic racetracks all while helping give back to the foundation.

Racing is important to the people that compete, however, the Miracles of Mitch Foundation has helped everybody involved with a focus on the things that are really important. As Ashby and McCarthy say, “that is Mitch’s gift to us all”. Mitch is an inspiration, his desire to give back and help others has set all the wheels in motion for this partnership and we are so proud to be able to give back to such a wonderful community organization.


2013 Tom James Spring Trunk Show

This week the folks from the Tom James Company made a visit to Twin Cities Luxury Auto and customers stopped by to check out some of the latest fashions for spring.

Tom James provided refreshments and appetizers for this event, which was held all day Thursday and Friday. The turnout was great and the quality garments were a great match for our clientele.

The Tom James Company was originally founded in 1966 by a gentleman named Spencer Hays. The company was based out of Nashville, TN and is the largest custom clothing manufacturer in the world. Tom James Company prepares custom tailored suits, sport jackets, pants, as well as other bespoke clothing. Minneapolis is a large market for Tom James clothing and this is one of 2 trunk shows held each year.

We are proud to be able to work with Tom James Company to put on this exclusive event. For more information on the company visit their website here.