James Selwa, the Maserati North America CEO was recently interviewed by Marty Bernstein of BusinessWeek for an in depth article on the companies future direction.

Here is an exerpt:

” The biggest challenge is making sure you don’t push the volume too high and broaden the product range too far down market. Look what happened to Jaguar and the X type. People that pay over $100,000 want exclusivity. BMW and Mercedes are becoming mainstream brands. A low end 7 series looks just like a 760 that you pay $100,000 for to the untrained eye. The Quattroporte has established the price point, differentiators and class leading qualities. Our main challenge is to attract the right clients and make them happy.”

See the full article here: http://www.businessweek.com/autos/content/mar2006/bw20060315_824992.htm